Get the Neon Glow with 3INA's New UV Makeup Collection

The future is fluorescent.

Pastel and rainbow makeup has been all the rage for a while now, and while we love a splash of color, the transition to summer calls for something different, something…brighter. European makeup brand 3INA seems to have the answer in the form if its new “UV” collection.

This unique range celebrates the duality of day and night and while the colors appear neon-bright at first glance, they actually apply quite subtly for an understated look in daylight before completely transforming into vivid shades under phosphorus, or as it’s more commonly known, UV light. With an array of products to choose from, including an orange/pink blush, an eyeliner that changes from black to electric blue and lip glosses, creamy eyeshadows and nail polishes all in fluoro tones of orange, pink and yellow, you won’t need any other products to complete your look this festival season.

The 3INA “UV” collection launches exclusively at Selfridges on June 6 and will become available from the 3INA webstore from June 12. - VIA