Kendrick Lamar’s “LOYALTY.” Visual Sucks You in With a Sizzling Rihanna
Kendrick Lamar surprised a Chicago audience last night by bringing out Chance the Rapper and now drops the visuals for his smash hit “LOYALTY.” featuring none other than the sizzling Rihanna. The video kicks off with Kung Fu Kenny blindfolded in a bedroom with copious amounts of scantily clad women. Soon we’re moved into a scene where he fights a much bigger man to win Bad Girl RiRi’s affection and they spiral into a love that eventually sucks them into the ground. K Dot also comes face-to-face with himself in the video and has to find the answer to what he’s loyal to.
Watch the music video above and let us know your thoughts. It’s no surprise with music videos like this that Kendrick is among the leading nominees this year for a VMA.